Santa Barbara Wine Country's Newest AVA -- Los Olivos District -- Becomes Official Today

by Gabe Saglie, Senior Editor, Travelzoo
photos by Bob Dickey
original story published in the Santa Barbara News-Press on 1/22/16

Story update:
Monday, February 22, 2016

Fred Brander
Santa Ynez Valley vintners are celebrating today, as the Los Olivos District becomes Santa Barbara wine country's 6th American Viticultural Area, or AVA.

This milestone, which was green-lighted by the Alcohol and Tobacco Tax and Trade Bureau, was more than a decade in the making.

The AVA distinction recognizes the district’s unique ability to grow wine grapes and highlights its unique climate and soil conditions, distinctive topography and historical relevance.  It’s a big win, especially, for Fred Brander, who founded his Brander Vineyard in Los Olivos in the mid 1970s.  He submitted the AVA petition in 2013, along with data from research he launched in 2005. 

The feds agreed, among other things, that the geology in the region is special.  “We have broad alluvial sand that goes from north to south, with gentle slopes, not canyons or steep hills, and the soils are consistent throughout,” Mr. Brander said.

Mr. Brander will be hosting an AVA celebration for industry colleagues at his winery this afternoon.

The Brander Vineyard
The Los Olivos District covers close to 23,000 acres, about 1100 of which are planted to wine grapes.  It contains 13 bonded wineries – including legacy labels like Brander, Buttonwood and Gainey.  And there are 47 vineyards here that grow Bordeaux varieties, mainly -- merlot, cabernet sauvignon, sauvignon blanc -- as well as Rhone, Italian and Spanish grapes. 

There are also four towns inside the new AVA, which is unique: Ballard, Solvang, Santa Ynez and Los Olivos.

The AVA designation creates a potential marketing tool for wineries that source fruit from within its borders: the right to use the phrase, “Los Olivos District,” directly on their wine labels.  Until now, they were limited to broader identifiers, like “Santa Ynez Valley” or “Santa Barbara County.”  No doubt, the caché and recognizability of the Santa Barbara name is tough to beat.  But many winemakers see this more defined ID as a way to both denote pedigree as well as better inform the consumer.

Karen Steinwachs leading a vineyard tour through Buttonwoood
“We’ll definitely use it, because it unifies this area,” says vintner Bob Baehner, whose five-acre vineyard lies within the new AVA and whose elevation, at 1000 feet, marks the district’s highest point.  The Baehner Fournier 2015 Rosé of Merlot, made by winemaker Steve Clifton and set for release this spring, will carry the Los Olivos District AVA name.

At Buttonwood, winemaker Karen Steinwachs says no decision’s been made about label language.  But “it’s awesome to see the AVA finally happen,” she says, “because it certainly completes the jigsaw puzzle.”

Los Olivos District joins Santa Barbara County’s five previous AVAs: Santa Maria Valley (established in 1981), Santa Ynez Valley (1983), Sta. Rita Hills (2001), Happy Canyon (2009) and Ballard Canyon (2013). 

For more information, check out www.losolivosdistrict.com.


###

Picture Perfect: Wine & Film Festival Wows at Grassini

by Gabe Saglie, Senior Editor, Travelzoo

Grassini Vineyards, itself, played a starring role in the latest event produced by the International Wine Film Festival.  The sweeping property in Santa Barbara wine country’s Happy Canyon is gorgeous: Bordeaux grapevines and oak trees abound, and the picture-perfect lake is mesmerizing.  The intimate gathering took place on Saturday, on a 75-degree afternoon and under clear blue skies.

Some of Santa Barbara’s best winemakers made up an impressive cast of characters.  Ryan and Jessica Carr poured a delicious and dynamic 2013 cabernet franc; Kita’s Tara Gomez compared her 2012 and 2013 Camp 4 cabernet sauvignon; winemaker Billy Wathen, from Foxen, shared his yet-unreleased 2013 Volgenzang Vineyard cabernet, which was remarkably lively and luscious; and Christina and Michael Larner poured their jammy and yummy 2011 Ballard Canyon syrah.  Star Lane and Grassini also poured crowd pleasers.

The gourmet breads from Bob’s Well Bread were knock-out good; it’s becoming increasingly harder to deny that Los Alamos' Bob Oswaks has a real knack for this baking thing.  The cheeses and charcuterie from Buellton’s Industrial Eats were awesome.

Over the bridge and down the lane, at the threshold of a beautiful barn decked out in theater-style seating, Alta Maria’s vivacious Stephanie Varner manned the popcorn machine.  This is where guests came to catch the show – a loop of Australian films all about wine– and to taste the variety of Aussie wines featured onscreen.

“An all-sensory experience,” says Wil Fernandez, who launched the first ever Wine Film Festival this month.  The spotlight is squarely on wine.  And with the added chance to catch dozens of films from all over the world that cast wine in the lead role, the fest’s events create a unique educational experience for the consumer.

Foxen winemaker Billy Wathen poured his 2013 Vogelzang Vineyard cabernet
Stephanie Varner welcomed guests with Aussie wines and popcorn
Guests entered the barn at their leisure to catch looping films about wine from Down Under
Grassini's lake provided a beautiful backdrop
To promote maximum (and responsible) enjoyment, the Festival teamed up with Stagecoach Co. Wine Tours to provide transportation for most guests.  They were picked up and dropped off in luxe motor coach -- complete with air conditioning and tinted windows -- from their hotels in Santa Barbara, Buellton, Solvang and Santa Ynez.

Up next: a VIP event on March 2nd at Presqu’ile Winery in the Santa Maria Valley, featuring feature films produced by wineries ($75), and an movie awards ceremony hosted by Master Sommelier Fred Dame on March 6th, as part of this year’s high-profile World of Pinot Noir event at Bacara Resort.

For tickets and information on the first International Wine Film Festival, go to winefilmfestival.com

###

Heather Cottage: Landmark Santa Barbara Tasting Room for Sale

by Gabe Saglie, Senior Editor, Travelzoo
photos courtesy of Steve Battaglia

The Heather Cottage – a recognizable landmark along Los Olivos’ Grand Avenue – is up for sale.

The Heather Cottage along Grand Avenue in Los Olivos
For more than 15 years, the cozy location has been home to Daniel Gehrs Wines, where thousands have come to taste the handiwork of Dan Gehrs – award-winning cabernet sauvignon, gewürztraminer and port, among others.  The cottage has also featured wine country gifts, many of them procured by Dan’s wife (and recently retired 2nd grade teacher at Santa Barbara’s Adams School), Robin.  The Gehrs moved their business into Heather Cottage in 2000 and bought the property in 2003.

Heather Cottage was built in 1904 and originally opened as a doctor’s office.  It served as a residence for much of the 1900s.  Set amidst a bevy of Los Olivos’ best wine tasting rooms and boutique shops, the Cottage is currently zoned for commercial use.
Located at 2939 Grand Avenue, Heather Cottage spans about 1000 square feet and sits on a 3500-square foot lot, with a cozy shaded patio in the back.  It’s listed with Steve Battaglia of Battaglia Commercial Real Estate, who’s taking sealed bids through Wednesday, February 24th.  A handful of bids have already come in.  Mr. Battaglia puts the property’s value in the $1.5-to-$1.75 million range.
The Daniel Gehrs Wines tasting bar
What about the Gehrs’ very popular brand?  There’s a Santa Barbara wine legacy here, after all, with Mr. Gehrs neatly entrenched among this young viticultural area’s most influential players.  Among his greatest hits: a 1993 syrah he crafted while making wine at Zaca Mesa.  It nabbed the #6 spot in Wine Spectator’s coveted Top 100 Wines of the Year list, and it marked the first time a Santa Barbara wine ever made the list.
“We’re definitely keeping that going,” Mr. Gehrs tells me.  He’ll continue to make wines locally at Terravant in Buellton.  But the wholesale side of the business is coming to an end, with sales shifting online, through the wine club and at select local shops and restaurants.   

And other changes are afoot that could well see Gehrs expand his wine focus beyond Santa Barbara County.

More details to come.

For more information on the sale of Heather Cottage, click here.

For more information on Daniel Gehrs Wines, check this out.
###

Reel Wine: New Fest Aimed at Movie Fans and Wine Buffs Alike

by Gabe Saglie, Senior Editor, Travelzoo
story published in the Santa Barbara News-Press on 2/10/16

For Wil Fernandez, watching a film while sipping on wine is pretty natural.
 
“It’s something people do and love,” he says.  “You can passively appreciate things going on in the glass while being visually and audibly involved with the film.”
 
He calls it, actually, a “full sensory experience,” and it’s the impetus behind his latest creative venture, the first ever Wine + Film Festival.  The three-week fest, which will feature several events throughout Santa Barbara County, will launch on February 14th, the day after the lights on the high-profile Santa Barbara International Film Festival dim.  It’ll end with an awards ceremony on March 5th, during the highly popular World of Pinot Noir (WOPN) tasting event at Bacara Resort & Spa.
 
SOMM: Into the Bottle, with Brian McClintic, is among the fest's featured films
Mr. Fernandez, 38, says more than 30 films have already been submitted.  A handful are longer-format or full-length features, including the new "SOMM: Into the Bottle" documentary, which stars Santa Barbara sommelier Brian McClintic and which has seen major success since its release through iTunes earlier this month.  "Barolo Boys," a film about the revolutionary rise of wine from Italy’s Barolo region, and "A Year in Champagne," which explores the making of the world’s most famous sparkling wines, will also be screened.
 
Most of the submissions to the Wine & Film Festival, though, are short, innovative dramatic works – some as short as three minutes – that range from music videos to vignettes shot on mobile phones.  The main character in all the films is the same: wine.  And the festival’s events will give audiences the chance to taste while they watch, often sipping on the very wines spotlighted on the screen.
 
“It’s about making that full-circle connection – learning about wine while experiencing it in a variety of different ways,” Mr. Fernandez adds.
 
A sunset toast in Larner Vineyard kicks off the International Wine Film Festival
The February 14th event is, naturally, inspired by Valentine’s Day.  Set on the beautiful Larner Vineyard estate in Ballard Canyon, “Wine Country Date Night: Dinner & a Movie” begins with a Champagne toast in the vineyard at sunset and moves into the barn for an intimate upscale dinner designed by Argentinian celeb chef Diego Felix.  Just 20 two-top tables will be served multiple dishes, including a six-course dessert, while the new 90-minute SOMM doc plays on screen.  Nearly sold out, tickets to this event are $125.
 
The festival continues on February 17th and goes online, as Mr. Fernandez hosts a live screening event on Twitter.  A variety of video shorts will roll during the one-hour digital chat as 25 wine writers from around the country tweet out commentary.  The public is encouraged to join in, starting at 5:30pm PT, using the hashtag, #WineFilm.  “What’s in your glass is up to you,” says Mr. Fernandez.
 
Cabernet sauvignon comes into focus on February 20th, when Grassini Vineyards hosts an “Afternoon Vineyard Screening & Tasting.”  Set in Santa Barbara’s Happy Canyon – a sunny spot on the eastern end of the Santa Ynez Valley where warm-weather wine grapes like cabernet flourish – this event will screen various wine films produced in Australia.  The audience will sip cabs produced in Australia (and featured on screen) and compare them to their Santa Barbara-made counterparts.  Tickets are $45.
 
A VIP event on March 2nd is primarily a media and trade event, with a guest list that includes a slew of high-profile industry personalities, from vintners to sommeliers to journalists.  Set at the spectacular new Presqu’ile Winery in the Santa Maria Valley, this evening soiree will feature films produced by wineries, including a music video parody by Sonoma’s Jordan Winery and a short by Sonoma’s Martinelli Winery that won Wine Spectator Magazine 2015 video contest.  Among the food purveyors are Bob’s Well Bread and Far West Tavern, with tickets at $75.
 
The curtain falls on the festival on March 5th during the wildly popular WOPN, or World of Pinot Noir, a gathering of celebrated pinot noir producers from around the world that’s an annual sell-out.  As wine fans attend seminars and tastings, all set at Bacara Resort & Spa, films will be screening on a loop inside the hotel’s high-tech and intimate theater, allowing guests to watch on their schedule.  A comprehensive awards ceremony will be hosted by famed Master Sommelier Fred Dame.
 
For tickets and information on the first International Wine Film Festival, go to winefilmfestival.com.
 
Cameraman Jonathan Baudoin gets footage for Fernandez' "Vintage 2014"
This is not Mr. Fernandez’ first foray into highlighting wine on film.  The former ad exec from L.A. who moved to Santa Barbara three years ago made a big splash with his “Vintage 2014,” a groundbreaking multimedia project that involved video, podcasts, webcasts and gourmet tastings and that captured Santa Barbara County’s 2014 wine grape harvest from bud break to bottling.  “The Wine + Film Festival is really a result of all the cooperation that I found within the local wine community,” he says, “and the relationships I formed with many local wineries.”
 
The Santa Barbara County Vintners Association, which represents the majority of local wineries, is not involved.
 
“There’s definitely an increase in demand for wine-related video,” Mr. Fernandez says, “from the internet to cable TV to Netflix.”  So plans are on to bring back the International Wine Film Festival next year.
 
 
###

Small Matters: Festival Returns to Highlight Boutique Wine Producers

by Gabe Saglie, Senior Editor, Travelzoo
story published in the Santa Barbara News-Press on 1/28/16

Karen Steinwachs (Bob Dickey photo)
For winemakers like Karen Steinwachs, being small is a big deal.  “I’m definitely a garagiste,” she tells me.  “Actually, more like a micro-garagiste,” since her Seagrape label puts out a mere 300 cases of wine a year.

The word, garagiste, was once used derogatorily.  Established French producers would use it to insult the little guy – the small-lot producer who did his own thing, pushed the envelope and bent the rules of the trade – and who often worked out of his garage.

Today, for a growing movement of winemakers around the world, the term is worn like a badge of honor.  Yes, their size is almost always a product of necessity.  These personal passions are largely self-funded – people entering an industry notorious for both its prohibitive costs and its very crowded field.  Starting small is cheaper.

But in that creative winemaking arena – in that world of wines that are hand-crafted, hand-held and hand-sold – ideas tend to flow more freely, creativity tends to fester and experimentation tends to reign supreme.  As such, being a garagiste becomes a lot less about size and more about the idea that even the oldest of traditions – making wine – can see new and exciting interpretations.

That premise gave birth to the Garagiste Festival four years ago, creating a platform where small-lot California winemakers and curious consumers can meet and mingle.  Today, the tasting takes place three times a year, in Paso Robles, Los Angeles and Solvang.   The 2016 “Garagiste Festival: Southern Exposure” event comes to Solvang’s Veterans Memorial Hall next month, on Valentine’s Weekend, February 13 and 14.

Solvang's Veterans Memorial Hall hosts Garagiste Festival: Southern Exposure

The majority of the labels that pour at Garagiste don’t have tasting rooms, many don’t have distributors.  So a focused tasting event with the right crowd can do a lot to boost visibility and sell wine.  But the consumer may be the bigger winner here.  These wines are tough to find, either at wine shop shelves or even other events.  The organizers do a nice job of making things intimate and approachable: only 25 wineries pour each day, so you can visit them all.  Each day features a different set of wines.  And since only the owner or winemaker, herself, is doing the pouring, it’s easy to engage them and to speak one-on-one.  This is the best way to learn about new trends, and fresh approaches.

“I take more chances with mine,” says Steinwachs.  She’s comparing her own Seagrape label, with its 300 cases, to her job as head winemaker for the award-winning Buttonwood label.  She produces 8000 cases of wine a year there.

“Like stem inclusion, which is sort of a geeky thing and not everybody likes it.  If I’m making a Buttonwood wine, I might do 20% stem inclusion, for a style that’s more palate-pleasing, but I might go 80% for Seagrape, a bit bigger.  And our chardonnay has a little bit of oak in it, because I like oaked chardonnay.   So with Seagrape I can dabble more.”

Steinwachs, who launched Seagrape in 2007 with her late husband, Dave Robinson, is pouring yet-unreleased wines at next month’s Garagiste.

Larry Schaffer (Bob Dickey photo)
Winemaker Larry Schaffer’s project has certainly grown since 2006, when the Tercero label hit the market with a whopping 100 cases.  At somewhere above 2000 cases now, he’s one of the largest Garagiste participants.  The event actually requires members make 1500 cases a year or less; Schaffer has been sort of grandfathered in.  “I still have the mindset of a garagiste,” he insists.  In fact, one of his best wines, a fragrant and bouncy gewürztraminer, is called The Outlier.

On Saturday, Schaffer will be heading a seminar on mourvedre, a Rhone grape that he loves for its potential as a blending agent, a rosé or a stand-alone wine.  “It can be made into a multitude of styles, and it can really show sense of place,” he says.  A warmer climate can yield fruit-forward mourvedre wines, he adds, while a cooler clime can make them earthier.   The seminar, which will also focus on the history of mourvedre, will also feature Zaca Mesa winemaker Eric Mohseni and Atla Colina’s Bob Tillman.  It runs from 11:30am-12:30pm.  The Grand Tasting goes from 2pm (1pm for Early Access) to 5pm. 

A VIP All-Day Access ticket, which includes the seminar, lunch and tasting, costs $95.  The tasting alone costs $55 ($75 for 1pm Early Access).  Two-day passes reflect a 20% discount.

The times are the same on Sunday, which is Valentine’s Day; that day’s seminar is on sparkling wine and will feature Flying Goat’s Norm Yost, Kessler-Haak’s Dan Kessler and Halcyon Wine’s Tyler Elwell, a buzzed-about up-and-comer.

But no matter which day you go – go both! – Schaffer insists this is a boon for consumers.  “These winemakers are stretching their wings, starting off in new adventures, possibly doing things differently, working with different vineyards,” he tells me.  “More experimentation doesn’t mean the wine is better or worse.  But you don’t know until you try it, and this event affords consumers that.  And they are very likely to find something they really like.”

For more information on “Garagiste Festival: Southern Exposure,” including a couples’ discount for Valentine’s Day and overnight stay options, go to garagistefestival.com.


###

Santa Barbara Wine Country's Newest AVA -- Los Olivos District -- Becomes Official Today

by Gabe Saglie, Senior Editor, Travelzoo
photos by Bob Dickey
original story published in the Santa Barbara News-Press on 1/22/16

Story update:
Monday, February 22, 2016

Fred Brander
Santa Ynez Valley vintners are celebrating today, as the Los Olivos District becomes Santa Barbara wine country's 6th American Viticultural Area, or AVA.

This milestone, which was green-lighted by the Alcohol and Tobacco Tax and Trade Bureau, was more than a decade in the making.

The AVA distinction recognizes the district’s unique ability to grow wine grapes and highlights its unique climate and soil conditions, distinctive topography and historical relevance.  It’s a big win, especially, for Fred Brander, who founded his Brander Vineyard in Los Olivos in the mid 1970s.  He submitted the AVA petition in 2013, along with data from research he launched in 2005. 

The feds agreed, among other things, that the geology in the region is special.  “We have broad alluvial sand that goes from north to south, with gentle slopes, not canyons or steep hills, and the soils are consistent throughout,” Mr. Brander said.

Mr. Brander will be hosting an AVA celebration for industry colleagues at his winery this afternoon.

The Brander Vineyard
The Los Olivos District covers close to 23,000 acres, about 1100 of which are planted to wine grapes.  It contains 13 bonded wineries – including legacy labels like Brander, Buttonwood and Gainey.  And there are 47 vineyards here that grow Bordeaux varieties, mainly -- merlot, cabernet sauvignon, sauvignon blanc -- as well as Rhone, Italian and Spanish grapes. 

There are also four towns inside the new AVA, which is unique: Ballard, Solvang, Santa Ynez and Los Olivos.

The AVA designation creates a potential marketing tool for wineries that source fruit from within its borders: the right to use the phrase, “Los Olivos District,” directly on their wine labels.  Until now, they were limited to broader identifiers, like “Santa Ynez Valley” or “Santa Barbara County.”  No doubt, the caché and recognizability of the Santa Barbara name is tough to beat.  But many winemakers see this more defined ID as a way to both denote pedigree as well as better inform the consumer.

Karen Steinwachs leading a vineyard tour through Buttonwoood
“We’ll definitely use it, because it unifies this area,” says vintner Bob Baehner, whose five-acre vineyard lies within the new AVA and whose elevation, at 1000 feet, marks the district’s highest point.  The Baehner Fournier 2015 Rosé of Merlot, made by winemaker Steve Clifton and set for release this spring, will carry the Los Olivos District AVA name.

At Buttonwood, winemaker Karen Steinwachs says no decision’s been made about label language.  But “it’s awesome to see the AVA finally happen,” she says, “because it certainly completes the jigsaw puzzle.”

Los Olivos District joins Santa Barbara County’s five previous AVAs: Santa Maria Valley (established in 1981), Santa Ynez Valley (1983), Sta. Rita Hills (2001), Happy Canyon (2009) and Ballard Canyon (2013). 

For more information, check out www.losolivosdistrict.com.


###

Ambassador in a Bottle: Santa Barbara Wine Becomes Important Marketing Tool During Awards Season

by Gabe Saglie, Senior Editor, Travelzoo
photos courtesy of Visit Santa Barbara
story published in the Santa Barbara News-Press on 1/16/16



As TV and movie stars mingled and schmoozed during a slew of events leading up to last weekend’s Golden Globes, one particular bottle of Santa Barbara wine caught their eye.

“We were the only vendor serving wine, or any other beverage, in the gifting suite, and that made us very popular,” says Shelby Sim, executive director of Visit Santa Ynez Valley.  The suite he’s referring to, produced by Secret Room Events, is one of the many VIP opportunities afforded Hollywood A-listers during awards season.  Mr. Sim was part of a tourism contingency that traveled to Hollywood over the weekend to promote travel to Santa Barbara County to Tinsel Town’s elite.

“Our presence – but also the wine – went along way to encourage a repeat or first time visit to our area,” adds Mr. Sim.

While others filled swag bags with face creams and gadgets, Santa Barbara’s tourism leaders handed out a bottle of a 2013 pinot noir dubbed, appropriately, Red Carper Red.  The wine was made by Peter Work of Ameplos Cellars, and it had been bottled just the week before.  But any wine aficionado will tell you: this wine, sourced in the lucrative Sta. Rita Hills region near Lompoc and crafted by what is the country’s first-ever winery designated organic, biodynamic and sustainable, was definitely meant to impress.

Winemaker Peter Work
The goal was to make a wine that would be the perfect cocktail wine for an actor hanging out an award reception, looking for a ‘wow’ wine,” says Mr. Work.  Red Carpet Red “shows the signature of Sta. Rita Hills with cherry cola, warm earthy notes and layers and complexity.  As we say at Ampelos, it has the perfect handshake:  what the nose promises, the palate delivers.

Sure, Santa Barbara’s knack for world-class pinot noir is well-known.  But a pinot from Ampelos adds an extra layer of Hollywood mystique.  Mr. Work is the winemaker behind actor Kurt Russell’s personal wine project, GoGi, and actress Kate Hudson’s label, Hudson Bellamy, both of which have received plenty of both consumer and industry acclaim.  Ampelos’ own pinot noirs retail for $35 to $45 a bottle.

This commemorative wine was the brainchild of Visit Santa Barbara, whose mission is to promote travel to Santa Barbara, both city and county, and which works closely with regional tourism groups like Visit SYV.  “We wanted to give celebrities something unique, high-end and special, and this wine fits the bill,” says Karna Hughes,   Director of Communications at Visit SB.  After all, “wine tourism is a big part of our region.”

The wine, which features a label by L.A.-based artist Eric Junker that looks a lot like a vintage travel poster, was meant to pique Hollywood’s interest in Santa Barbara.  “Many guests told us they’d been, and some said they hadn’t,” says Ms. Hughes.  “But they were all very excited to hear that there are 36 tasting rooms in the city of Santa Barbara alone, and more than 200 wineries in the county.”

Guests also received gift certificates to a slew of local tasting rooms.

“Most of the stars had been to Santa Barbara, but were unfamiliar with our wine region just a few miles north in the Santa Ynez Valley,” adds Mr. Sim, who hobnobbed with the likes of The Incredible Hulk TV icon Lou Ferrigno, The Deer Hunter actor John Savage and La Bamba star Lou Diamond Phillips.  “The foreign press was actually more familiar with Solvang then Santa Barbara.”

Visit SYV's Shelby Sim and Visit SB's Jennifer Walker rubbing shoulders with actor Lou Ferrigno, 2016 Golden Globes
Visit SB's Jennifer Walker, left, and Noelle Buben mingling with actor John Savage, 2016 Golden Globes

Sim with "Blackish" star Anthony Anderson (a Shelby selfie)
There isn’t all that much of Red Carpet Red to go around: only two barrels were produced, which equates to about 600 bottles.  But the public will still get a chance to sip like a celeb and try this special offering next month, and only for a limited time: February 3rd through the 13th.  Coinciding with this year’s Santa Barbara International Film Festival, Visit Santa Barbara’s “Film Feast” promotion, which aims to encourage film goers to stay, eat and play locally, will see several local businesses sharing Red Carpet Red with consumers.  Eateries like Opal Restaurant and C’est Cheese, for example, will pour it by the glass.  And the Santa Barbara Hotel Group, which runs properties like the Brisas del Mar and Lavender Inn by the Sea, will feature packages that include a bottle with every stay.  For information, check out SBFilmFeast.com and SantaBarbaraCA.com.

A genuine taste of Santa Barbara?  Yes, by design.  “In the tasting notes for the wine, we compare it to quintessential Santa Barbara,” adds Ms. Hughes.  “Down to earth and sophisticated.”

For a glimpse at some of the star-studded action tat Red Carpet Red inspired at the Golden Globes, check out this 30-second video.

For a peek at Visit Santa Barbara's promo for the upcoming Film Feast, watch this 30-second video.


###