story published in the Santa Barbara News-Press on 8/24/18
Frank Ostini and Gray Hartley had kicked around the idea of opening up a tasting room for several years. The men behind Santa Barbara’s Hitching Post Wines eyed the market, even contemplated building out a tasting nook in Mr. Ostini’s popular Buellton steakhouse, The Hitching Post II.
But it
wasn’t until a tasting room suddenly became available right next door to the
restaurant a few months ago that the timing finally seemed right, if not
auspicious. And so, earlier this week, and close to 40 years after the Hartley-Ostini
venture was born, Hitching Post Wines opened the doors to its first ever
tasting room.
Frank Ostini and Gray Hartley at the new Buellton tasting room for Hitching Post Wines |
“We’ve
fallen in love with this property,” Frank Ostini told me this week, as the tasting
room’s very first visitors came and went. The location along Highway 246, which
was previously shared by the Cargasacchi and Loring labels and which Mr. Ostini
and Mr. Hartley lease, expands the Hitching Post’s real estate from one acre to
a sweeping 12. The lot has undergone a fair share of cosmetic upgrades,
including new fencing to buffer the hums of traffic, the repurposed use of
trellising to shade outdoor seating and the substantial clearing of brush to
reveal vistas of the nearby Santa Ynez Mountains.
Most of the
property, some eight acres, is untouched terrain that neighbors Ostrich Land
and that stretches south across the Santa Ynez River. “This was an area the
Chumash once used to fish steelhead [trout],” Mr. Ostini says. It’s a potential
site for future farming, he adds, but no grapevines.
The crowning
jewel here, though, is the tasting room, which the duo has transformed into a
bright, breezy space. Light wood floors and plenty of natural light abound. Two
tasting areas feature bars made from reclaimed barn wood found out back. A
cellar of older vintages takes over an entire wall. And a lounge room with rustic
wooden tables connects to a small retail space with an array of Hitching Post merch;
the pith helmet famously donned by Frank Ostini in pretty much any picture that
comes back when you Google him sells for $36.
An artsy
gallery is a nod to the history of this renowned wine project, which saw Mr.
Ostini and Mr. Hartley harvesting wine grapes for the first time in 1979. The
display features the first wine they ever made under a joint label: a 1981 pinot noir “made
at home in Sisquoc,” as is written right on the bottle. Dozens of photographs
capture Hitching Post milestones as well as moments with industry colleagues who’ve
passed away, like Chris Whitcraft, Seth Kunin and Mike Bonaccorsi. Guests will also find the last photo taken of Mr. Ostini without his signature mustache, snapped in 1986. And there are
photos of the Sideways cast, too, who
spent many nights in the Hitching Post dining room while filming the 2004 Oscar winner.
Chris Burroughs pours at Hitching Post Wines |
Outdoor seating at Hitching Post Wines |
A tasty perk
to the experience here is the cook-to-order lunch menu, which is grilled up
by the Hitching Post crew next door, long renowned for its mastery of authentic
Santa Maria BBQ. Served from 11am-2pm, “HP To You” includes a
Grilled Corn Quesadilla ($6); a Grilled Artichoke with smoked tomato mayo
($10); a Steak Salad ($11); a Cheese Burger ($11); and the Steak & Caramelized
Onion Sandwich ($12). The Meat & Cheese Plate costs $14. A classic Air Stream-turned-kitchen
has already been brought onsite to take over the brunt of lunch service in the
near future from the Hitching Post, which starts dinner service daily at 4pm.
The wine and
lunch crowd has plenty of outdoor seating options, including cozy, shaded
benches and a handful of secluded Adirondack chair pairs shaded by
red umbrellas and fronted by valley views as far as they eye can see.
Hitching Post Wines, 420 E. Highway 246,
Buellton. Sun.-Thu. 11am-5pm, Fri.-Sat. 11am-9pm. 805-688-0676. HPWines.com, @hitchingpost2.