Transition in the Vineyard: Firestone-Murray Deal Announced

By Gabe Saglie, Senior Editor, Travelzoo
(published in the Santa Barbara News-Press on January 15, 2014)



Andrew Murray Vineyards has a new home: the Foxen Canyon Road facility that, for years, has housed Curtis Winery.

Andrew Murray
Inked in August, the lease deal between two of the most recognizable players in the Santa Barbara wine scene – which was publicly announced Tuesday – signifies a shift in the careers of several high-profile winemakers and in the futures of several well-known wine labels.

For one, it gives the Andrew Murray Vineyards label a home.  The brand, which was launched in the mid-1990s, sold off its grape-growing estate in the Santa Ynez Valley in 2005.  Winemaker Andrew Murray took a few years off and has, most recently, been making wine in a remote area on the Firestone’s ranch dubbed “Area 51.”  The chance to take over the roadside portion of the property that also includes a thriving tasting room “is a huge, huge opportunity,” says Mr. Murray.  “This story is really about the Firestones’ trusting gesture, allowing us to continue their legacy with the love, attention and energy they know we bring to the table.”  Mr. Murray runs his label with the help of his wife, Kristen.

For the Firestones, this deal represents another step back from day-to-day winemaking operations.  The family, which became local wine growing pioneers when Brooks Firestone launched the first Firestone wine in 1975, sold off two-thirds if its vineyards and the Firestone brand to fellow vintner Bill Foley in 2007.  The family’s Curtis brand, with a focus on Rhone-style wines, now falls in the hands of Mr. Murray, who’s been tasked with paring it down significantly.

“We are, as a family, over the moon about expanding our relationship with Andrew,” says Adam Firestone, who runs the family’s various businesses.  But, he insists, “the Curtis label is by no means going away.”  Rather, it will shed several varietals and focus almost exclusively on the production of a high-end syrah and the popular budget-friendly Heritage Cuvee blends.  And, along with a handful of other private Firestone family wine projects, it will continue to be sold at the onsite tasting room.

Mr. Firestone will continue to oversee the 100 acres of vineyards on his family’s land.  Mr. Murray, who plans on taking over vineyard management in the future, will have access to most of those grapes, especially Rhone fruit like syrah and grenache, which have helped define his eponymous label’s success.

The former Curtis winemaking team has transitioned out.  Winemaker Ernst Storm is now focusing exclusively on his own brand, Storm Wines, which has already won commercial success with pinot noir and sauvignon blanc.  “It’s a natural for me to also focus more on Rhone wines, though at a really small scale,” says Mr. Storm.  Former Curtis Director of Winemaking Chuck Carlson, who will play a consulting role for Mr. Firestone, is now focusing on his own private wine project, Carlson.

The Andrew Murray Vineyards brand officially takes over the tasting room at 5249 Foxen Canyon Road by the end of March, when new signage will be installed and a “modest remodel,” according to Mr. Murray, will be unveiled.


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From Rome, With Love: Writer with Santa Barbara Roots Now Major Reviewer of Italian Wines


By Gabe Saglie
(Published in the Santa Barbara News-Press on Nov. 7, 2013)


Monica Larner always schedules return visits to her family’s wine estate north of Santa Barbara around the end of summer.  That’s when her work as a Rome-based wine reviewer slows down.  But her trip in October was an especially joyful one: she got to witness the birth of her niece, Sienna. 

Monica Larner
“I even got to be in the delivery room,” she boasts.  The healthy little girl is the second child for Larner’s brother, Michael, and his wife, Christina.  The Ballard Canyon-based couple runs the family’s respected Larner Vineyard, which provides Rhone fruit, mainly – grapes like syrah and grenache – to producers throughout the county, as well as for the family’s own Larner Winery label.

It wasn’t entirely a pleasure trip, though.  Speaking with me from Ballard the day before her flight back to Italy, Monica Larner told me, “I had to finish up a huge report on amarone, the wine of northeast Italy, and so I’ve been writing that here.”

A weighty task, to be sure.  Because that report – she predicts it’ll average about 60,000 words – will be devoured voraciously by tens of thousands of wine aficionados, collectors and critics.  Monica Larner, you see, has just become one of the most influential reviewers of Italian wines in the world, having been hand-picked to join the small editorial staff of The Wine Advocate.

“Some people tell me that since I was hired by Robert Parker, I must have Parker’s palate,” she tells me, quickly adding in defense, “But why, just because I work for him?  I hope that thinking eventually changes as the Wine Advocate becomes known for a group of tasters rather than just one man.”

Don’t underestimate the power of that comparison, though.  Robert Parker’s palate, after all, has long been credited – blamed, by some? – for single-handedly driving the way wines around the world are made, priced and marketed.  His Wine Advocate, a publication he launched in 1978 and which is now supported online by erobertparker.com, has more than 50,000 global subscribers, a vast majority of them in the U.S.  And the scores it awards, based on a now-famous 100-point scale, can make or break individual wines, if not entire vintages.

None of that is lost on Larner, who admits Parker is “a monumental figure.”  But she explains that Parker “was a product of his time.  His palate started growing when American’s hunger for European tastes and gastronomy was growing – when Julia Child was getting known – and that’s what brought his importance to such a high level.”

Larner, who started with Wine Advocate in late April, is now part of an eight-member international team of editorial tasters and reviewers.  Parker is one of them, and his focus remains on wines from Napa and Bordeaux.  “I’m responsible for reviewing all the wines of Italy,” says Larner.  “Current releases, past vintages, up and coming news, you name it.”

Typically, she’s on a rotating two-month schedule.  She spends one entire month traveling the country, visiting wine growing regions and meeting with producers.  “I spend a lot of time in the car driving,” she says (and admits she actually finds negotiating the highways of Southern California a lot more daunting).  The month that follows is spent tasting and writing at her Rome office, just outside the Coliseum.  There’s no word limit on her reports for the bimonthly publication.  “It can go up to 150,000 words,” she says.  “And it takes a long time to write, because I want to be careful.”

Careful.  Because Larner is keenly aware of the influence that those words are bound to have, especially since the weakened domestic economy in Italy has made winemakers there extra keen on luring American consumers.  “I’m in a position of greater power, and that’s given me a lot to worry about,” admits Larner, humbly.  “When I publish a score, I can see more of an anxiousness from producers for me to taste their samples.”

These days, Larner’s interest is most piqued by what’s going on in Southern Italy, a region she feels traditional media have ignored.  “So many of those wine in areas like Aetna, Puglia, Campagna – they’re based on grapes so mysterious and weird and unknown,” she says.  “It’s very rustic, but in time, and with more research, I suspect they’re gems.  People just don’t know about them yet.”

Her new job is enhanced, no doubt, by her love for wine.  But more so, perhaps, by her love for Italy.  Larner was 11 when she first traveled there, as the family accompanied her father, Stevan Larner, on his job as Director of Photography for a TV miniseries titled The Winds of War.  (Mr. Larner, who died in a tragic accident on the family’s Ballard ranch in 2005, also had high-profile Hollywood titles like Roots and Caddyshack to his name).

“Italy had a humungous effect on me,” recalls Larner.  “I was a young teen, my aesthetics were beginning to form, and it left a mark on me that continued through my career.” 

Larner Vineyard, Ballard Canyon (Photo by Bob Dickey)
In 1997, when her family founded Larner Vineyard in Santa Barbara County – an endeavor driven by her father’s own passion for wine – Monica Larner was there, selecting clones, planting roots and pruning vines.  But after she finished grad school on the East Coast, she would, in fact, go on to become a journalist based in Italy, writing for daily newspapers and compiling three tourist guide books – and an archive of more than 50,000 photographs – on Italy.   She dabbled in wine writing during this time.  But it wasn’t until 2003, when professional connections led Wine Enthusiast Magazine to offer her a job, that her pen’s focus turned to wine in earnest. 

“Those were 10 wonderful years,” says Larner, who helped the American publication build a substantial presence in Italy with 3,000 wine reviews a year and who, in turn, received detailed training on “everything that made the Italian wine scene tick” and on that all-important 100-point scale.

She’d even go on to win the “Best International Journalist” Silver Grape Leaf, an honor bestowed by Italy’s top wine producers, three times, more than anyone else. 

Her influence, expertise and appreciation for Italian wines now well rooted, Robert Parker came calling earlier this year.  And the rest, at least for now, is history.

The Larners: Michael, mom Christine, Monica and Michael's wife, Christina
Larner looks forward to more return visits to her family’s Ballard Canyon vineyard, where her mother, Christine, also lives.  She'll sip more of her brother’s wines, of course, although she isn’t allowed to review them, or anything out of California, for that matter.  She is aware of the burgeoning Italian wine movement in Santa Barbara – producers working with grapes like nebbiolo and sangiovese – but it’s still all about Italy for her.  “Every grape is a biological creature and will start to reflect the nuances of its surroundings,” she says.  “These varietals perform so beautifully in Italy and are just completely different here.”

But in bigger picture terms, there are parallels in the nuances, and her outlook for Santa Barbara County wine as an industry is enthusiastic.  “Enormous variation – syrah in Ballard Canyon, Happy Canyon with Bordeaux grapes, pinot noir in the Sta. Rita Hills – that makes Santa Barbara similar to Italy,” she says.  “Having huge diversity in one little area is something that’s been a competitive advantage for Italians in the market, and I hope Santa Barbara can follow a similar story.”


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Season’s Sippers: Why Should Santa Be the Only One Enjoying Red?


(Published in the Santa Barbara News-Press on December 19, 2013)

Red is synonymous with the Christmas season, from wrapping paper to poinsettias to twinkling lights.  It’s also the color of choice for the most welcome guest of the season (and his favorite reindeer’s nose).  And, when it comes to wine, it’s what most of us will sip these next few weeks, as the weather cools and we sit to feasts with loved ones that are as large and diverse as they are tasty and rich.

And don’t forget:  a bottle of red wine also fits – ever so effortlessly – into any stocking hung by the chimney with care.

Need help choosing just the right one?  These are five special reds that have wowed me in recent weeks and that, in the spirit of the season, I happily share with you.

Carhartt 2012 Pinot Noir ($35)
Mike Carhartt tasted me through his wife Brooke’s wines during a recent family staycation in Los Olivos, and they all blew me away.  Her personal style is understated: she’s kind, jovial and sweet.  But she’s easily a force to be reckoned with when it comes to the wines she makes, and this pinot proves that.  In a crowded field – Santa Barbara County continues to put out a lot of pinot noir – this one stands out for the way it glides across the palate with grace, elegance and velvety ease.  At once soft and complex, this wine – made with fruit from Riverbench Vineyard in the Santa Maria Valley – delivers bright cherry flavors, subtle spice and refined tannins.   Only 535 cases of this wine were made.

Lucas & Lewellen 2009 Clone 6 Cabernet Sauvignon ($48)
Winemaker Megan McGrath has raised the bar on the quality of the Lucas & Lewellen wines in the last few years.  This label is also one of the leaders in local cabernet sauvignon production, proving that Santa Barbara County can crank out some wonderful renditions of this heat-needy grape.  Some half dozen Lucas & Lewellen cabernets are in the marketplace these days; this one, grown on the company’s proprietary Valley View Vineyard in the Santa Ynez Valley, was aged for two years in neutral French oak and saw a very limited production of just 169 cases.  It does not disappoint, with a wonderfully round, balanced mouth feel and flavors of dark berries, toast and vanilla.

Epiphany 2010 Hampton Vineyard Syrah ($35)
Tasting the Epiphany Syrah at Bin2860 in Los Olivos
I stumbled upon this wine while enjoying the Rhone-themed tasting of wines at the Parker family’s Bin 2860 wine shop in Los Olivos (where you can also taste a lineup of fantastic international beers).  And it’s a good thing: with only 98 cases made, this limited edition wine is bound to sell out.  It comes from the 10-acre Hampton Vineyard, one of the eastern-most grape plots in the Santa Ynez Valley, which regularly produces some of harvest’s earliest-ripening grapes.  The result is a concentrated, full-bodied, masculine red wine that blends dark fruit and spice rack flavors.  The finish is rich now and is bound to smooth out beautifully over time.  Fess Parker’s son, Eli, launched this label, which is now under the direction of winemaker Blair Fox.

Cent’anni Vineyards 2009 Buoni Anni Sangiovese ($36)
My wife ordered this wine by the glass during dinner this past weekend at Mattei’s Tavern in Los Olivos (which easily delivered one of the best meal experiences we’ve had in this area, with impeccable service and attention to detail that stretches from the every custom-trimmed room to the hands-on care you get from owners Emily Perry Wilson and Chef Robbie Wilson).  I stole a few sips of this wine by Doug Margerum – as I devoured a tender short rib pot roast in a ramen broth – and loved its depth, ripeness and generous flavors of dark stone fruit and dried berries.  An estate wine from Los Olivos, this is a delicious testament to the love for Tuscan wines by Cent’anni proprietors Julie and Jamie Kellner.

Murphy-Goode 2011 All In Claret ($24)
I ventured outside Santa Barbara for this one.  But Sonoma County-based Murphy Goode has quickly become one of my favorite out-of-area producers, and this wine – a beautifully balanced blend of merlot, cabernet sauvignon and petit verdot by winemaker David Ready, Jr. – is one of the reasons why.  Opulent aromas and intense flavors of cherries and herbs – and is that a subtle streak of butterscotch in the finish?  Having spent just over a year in a combo of French and American oak barrels, this Alexander Valley wine is complex, approachable and the quintessential crowd pleaser at your upcoming holiday fete.
 

And One More Thing…
Another great gift idea for the wine lover in your life? The California Directory of Fine Wineries, Central Coast Edition (Wine House Press, $19.95).  This is the coffee table book that actually gets picked up, and often.  With a focus on Santa Barbara and San Luis Obispo Counties, it lists more than 150 wineries, with detailed, comprehensive profile spreads on 51 of them, which include practical information like history, wine lineups, directions and onsite amenities.  The visuals in this hardcover book are beautiful, thanks to full-color photographs by Robert Holmes.  And the text by Central Coast-based writers like K. Reka Badger and Cheryl Crabtree is approachable and insightful.  It also features practical information for budding wine aficionados, like the etiquette of tasting wine, how barrels are made and how to read a wine label.  This book is a great way to rediscover brands you know – Gainey, Cambria, Foxen, Tercero, Carr, Opolo, Justin, Tablas Creek – and stumble upon new wineries to put on your next trip to Santa Ynez, Lompoc, or Paso Robles.  At this price, you may want to get the companion book, too – The California Directory of Fine Wineries, Northern Region Edition – and start planning a road trip to Mendocino, Sonoma or Napa.


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