photos by Bob Dickey, wineguydotcom@yahoo.com
story published in the Santa Barbara News-Press on 3/7/15
The Brander Vineyard in the soon-to-be Los Olivos District AVA |
This week, Santa Barbara County got one step closer to
establishing its newest American Viticultural Area. The Alcohol and Tobacco Tax and Trade Bureau (or TTB) opened up a 60-day
comment period, allowing the public to offer arguments for and against the
establishment of the Los Olivos District.
Once the deadline passes, and barring any major objections, this brand
new AVA could become reality by summer.
“I’m very excited about it because I’ve been doing research
for this for 10 years,” says winemaker Fred Brander, who wrote the Los Olivos
District AVA petition and submitted it to the TTB in April of 2013, after a
year’s worth of corrections. The current
comment period is “the final step,” he adds, and “mainly a formality.”
Fred Brander |
For wine growers like Mr. Brander, who established his
eponymous vineyard in Los Olivos in the mid-1970s, AVAs are important. They recognize that specific regions are
unique in their ability to grow wine grapes, highlighting unique climate and
soil conditions, distinctive topography and historical
relevance. Los Olivos District would be
Santa Barbara County’s sixth AVA, following Santa Maria Valley (established in
1981), Santa Ynez Valley (1983), Sta. Rita Hills (2001), Happy Canyon (2009)
and Ballard Canyon (2013).
Covering some 23,000 acres, Los Olivos District “is the true
Santa Ynez Valley,” says Buttonwood winemaker Karen Steinwachs, who helped Mr.
Brander gather historical data for, and fact-check, the TTB petition. “After all, this is where the water is.” In fact, the Santa Ynez River marks the
southern border for the new AVA, which is cradled by the slightly warmer Happy
Canyon to the east and the slightly cooler Ballard Canyon to the west.
"The north extends as an upward grade to include our little hilly vineyard at 1,000 feet altitude," adds vintner Bob Baehner, who grows merlot on his 5-acre plot for the Baehner Fournier label he owns with wife, Vickie.
"The north extends as an upward grade to include our little hilly vineyard at 1,000 feet altitude," adds vintner Bob Baehner, who grows merlot on his 5-acre plot for the Baehner Fournier label he owns with wife, Vickie.
Among the Los Olivos AVA’s distinguishing features is the
fact “it’s the only AVA in our area where soils and geology are consistent all
the way through,” says Ms. Steinwachs. “It’s rocky, loamy soil from an ancient
river bed.”
“We have broad alluvial sand that goes from north to south,
with gentle slopes, not canyons or steep hills,” adds Mr. Brander.
That earth, along with consistently warm daytime
temperatures, allow Bordeaux grapes to flourish here – cabernet sauvignon,
merlot, sauvignon blanc – as well as Rhone grapes like syrah, Italian grapes
like sangiovese and a handful of native Spanish varieties.
Winemaker Karen Steinwachs leads a vineyard tour at Buttonwood Farm in Los Olivos |
The new AVA will also be unique in the fact it contains four
townships: Los Olivos, Solvang, Ballard and Santa Ynez. It has 13 vineyards that also house a bonded
winery onsite, a significant number. And
it includes a large number of what Ms. Steinwachs calls heritage vineyards –
historically significant properties like Brander, Buttonwood and Gainey that
were planted to grapes during this wine region’s infancy, in the 1970s and
early 80s. “Maybe those early vintners
juts had a gut feeling about this area,” she says.
The federal AVA recognition will allow wineries sourcing
grapes from this region to use the phrase, “Los Olivos District,” directly on
their wine labels, as opposed to broader identifiers like “Santa Ynez Valley”
or “Santa Barbara County.”
Brander Vineyard |
Ms. Steinwachs admits that the most significant name
recognition still belongs to “Santa Barbara.”
But the new name stamp offers winemakers a new, more targeted marketing
tool to use on specific releases and on wines earmarked for a specific
clientele. “We can grow everything [in
Santa Barbara County],” Ms. Steinwachs admits, “but segmenting helps explain
why an area like Los Olivos is so different and why it’s such a unique wine
growing area in the world.”
Bottom line, “It better informs the consumer,” Mr. Brander
adds.
The 60-day comment period for the new Los Olivos District
AVA ends on May 5th.
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