story published in the Santa Barbara News-Press on 3/12/15
Brent Melville is well aware that his name brings a fair share of pedigree to his winemaking. His father, Ron, established Melville Vineyards in 1996, one of the most celebrated properties in the Sta. Rita Hills. And his brother Chad’s own label, Samsara, generates big industry buzz.
In fact, “everything I learned about growing grapes and
making and selling wine, I learned at Melville,” Brent says, referring to the
two decades he, himself, spent managing his family’s namesake vineyard.
But Brent Melville is on his own now. He’s emerging, actually, from a defining year
– 2013 – which saw big changes to his life, personally and professionally. And his new wine label, Lucky Dogg, helps
mark what is, in many ways, a fresh start.
The Lucky Dogg tasting room |
The name was inspired by one fortuitous day on the golf
course. After a series of great shots,
“My buddy turned to me and said, ‘Boy, you’re a lucky dog,” Melville
recalls. Lucky is also the name of his vineyard dog, a three-month Siberian Husky-pit bull mix.
The Lucky Dogg tasting room opened its doors on July 4th
of last year. It enjoys a prominent spot
in the heart of tourist-friendly Solvang -- right on the corner of Mission and
Atterdag -- so foot traffic has been critical to its growth. And the vibe is decidedly laid back and
hip. Tasters can bring their dogs, in
fact. It’s also kid-friendly. And some of Brent’s favorite music, from
classic rock to reggae, plays throughout the day.
“I love talking and teaching ‘Wine 101,” Brent tells me as I
step up to the bar to taste, pointing to a marketing approach that’s hands-on
and user-friendly.
Lucky Dogg’s inaugural release includes five wines, all
sourced from Verna’s Vineyard, a 100-acre plot in Los Alamos’ Cat Canyon. Interestingly, the property, half of which is
planted to wine grapes, was actually owned by the Melville family for many
years. An L.A-based investor bought it
in 2013 for just under $3 million and brought Brent Melville on board to run
it.
The 2013 Viognier ($25) is named for Brent’s 13-year-old
daughter, Ryann, and has a tropical slant, with apricot flavors and a clean
finish. The 2013 Rosé of Pinot Noir
($22) pays homage to Brent’s 11-year-old daughter, Pressley, and is a
refreshing mix of citrus and watermelon flavors, and a top tasting room
seller. Brady, Brent’s 8-year-old son,
gets label recognition on the 2013 Syrah ($35), with a layered, almost meaty
mouth feel, a dash of white pepper and an acid-driven finish.
The 2013 Pinot Noir ($38), aged in neutral oak, is soft in
the mouth with cranberry and pomegranate notes, while the 2013 Reserve Syrah
($42) is textured and lush, with a spice-touched finish.
Production for all wines is right around 100 cases a
year. “I want to keep this small enough
so I can control everything,” says this grower-winemaker-business owner. The portfolio, though, will increase this
year, and two brand new wines have already hit the tasting room, including the
lip-smacking Honey Badger late harvest viognier. The Risqué is a lovely, clean stainless steel
chardonnay that even comes with tongue-and-cheek opening instructions on the
back label; the fifth step reads, “Rinse and repeat.”
A new richer, buttery chardonnay is in the works for later
this year, too, and there’s a social media contest afoot to name it. A tried and true marketing method, actually:
Lucky Dogg adopted its horseshoe-inspired logo after an online contest. The label has a presence on Facebook and
Twitter.
Brent Melville makes his wines at his own custom crush
facility, a growing co-op space in Buellton called Le Crush; he makes house
wines for a handful of Southern California restaurants there, as well, and
labels like Artiste and Barbieri are produced here, too.
Lucky Dogg tasting
room, 1607 Mission Drive, Suite 102, Solvang.
805-331-3698. www.luckydoggwinery.com.
###
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