July 31, 2012
To Friends & Family of Alma Rosa Winery & Vineyards,
Our forty-two year pioneering history of winegrowing in the Sta. Rita Hills of California continues to be full of rewards and challenges. Throughout our different business partnerships, we have embraced the changing landscape of the business of growing, making, and selling wines. Our greatest joy comes from sharing our excitement in pioneering new properties and the pride we feel in the world-class wines we craft.
As with many of our countrymen, we could not have anticipated the depreciation in the value of land and wine inventories as a result of the global recession of 2008, nor the low-yielding crop years that immediately followed. This unfavorable combination placed our properties and business in jeopardy and has ultimately forced us to make the decision to enter into chapter 11 re-organization. Though this was a difficult decision, we feel it will give us time to proceed in a constructive and mindful manner that will stabilize our business and build a stronger foundation for the future.
We continue to provide excellent wine at great value, maintaining of our commitment to organic farming and sustainable business practices. Our historic tasting room at Rancho El Jabalí proudly remains open for business and we look forward to welcoming you on your next visit. We heartfully thank you for your enthusiasm and support of our wines and hope that you consider Alma Rosa your Sta. Rita Hills home.
¡VIVA ALMA ROSA!
With grateful appreciation,
Richard & Thekla Sanford