story published in the Santa Barbara News-Press on 9/24/15
Doug Margerum’s relationship with chardonnay is a love affair. It has a happy ending, it turns out. But like any passionate love story, there’s heartbreak, too.
The
winemaker and the grape were certainly hot and heavy there for a while. In fact, Margerum’s formative wine drinking years were
dominated by chardonnay. In the 1980s
and 90s, when his family owned Santa Barbara’s Wine Cask restaurant and wine
shop, he sold a lot of it. And, in
successful partnerships with winemakers Jim Clendenen and Bob Lindquist, he crafted
chardonnay in earnest; the VITA NOVA project made private label chard for
restaurants like Roy’s, Emeril’s and the Patina Group.
Margerum Wine Co. headquarters in Buellton |
But then came
the proverbial itch, in the early 2000s,when Margerum underwent a culinary
metamorphosis, of sorts. He left VITA
NOVA. He sold the Wine Cask (though he’s
part of a team that has since bought it back).
And he launched his own label, Margerum Wine Company, which introduced
him to the seductive wiles of other whites.
In a breakup letter that he wrote to chardonnay in 2001, Margerum admits
to a recent fling with another: “I got this little sauvignon blanc and brought
it home with me. I don’t say this to
hurt you, but just to illustrate the depth of my desperation. It was a young wine with one of those perfect
structures that only youth and maybe a perfect microclimate can give. I mean, just perfect. It had length like you wouldn’t believe and a
taste that just wouldn’t quit. Every
man’s dream, right?”
French oak barrels stacked high at MWC |
First loves,
though, are hard to shake. They have a
way of lingering on the heart. And sometimes,
they have a way of coming back.
If there’s a
matchmaker in this love story – a vehicle that’s allowed Margerum to rekindle
his affair with chardonnay – it’s Barden, his brand new label. I ventured to Buellton earlier this month for
an introduction, and found that the physical location of Margerum’s winery, in
a pair of industrial buildings that offer sweeping views of Sta. Rita Hills,
has much to do with launching this new chapter in his winemaking career, and
with breathing new life into his relationship with chardonnay.
“Coming here
helped me realize that a colder climate makes better wines,” he tells me as we
look out the windows of his second-floor office; the cool climes of these
west-reaching vineyards are generating world-class chardonnay and pinot noir
these days. “It allows for better
retention of acids. Warm, sunny days and
cold nights yield ripe grapes with lots of flavors and great acidity.”
Margerum makes lunch for his employees every day |
Before I join the crew for lunch – they’ve just finished sorting grapes – I taste through the four just-released wines from Barden, which is named for Margerum’s middle name; the word also means “boar’s den,” which explains the small tusked wild pig etched on each label.
Margerum, right, and winemaker Michael Miroballi |
This project
hinges on quality of fruit and on contracts that Margerum’s secured at prized
grape growing spots like Sanford & Benedict and La Encantada. The Margerum team – including winemaker
Michael Miroballi and assistant winemaker Lucas Meisinger – also employs thoughtful
techniques aimed at generating elegant wines: partial whole cluster
fermentation, the use of free run juice, slow extraction and a barrel program
that includes new, high-end wood.
If the 2014
Barden Chardonnay ($48) is meant to close the books on a 15-year separation, it
does not disappoint. It’s big and
flavorful, buoyed by brilliant acidity.
Balanced, textured and nuanced, it exhibits tropical and white stone
fruit flavors, toasty aromas and a long polished finish.
Barden also
features the Fonte ($36), the French word for “source" -- a zippy and flinty
blend of chardonnay, pinot blanc and pinot gris. The Pinot Noir ($82) is earthy rich and
spice-driven, with black cherry flavors and firm tannins. The Syrah ($60) is rich, smooth and savory.
But throughout
lunch, I keep revisiting the chard, as does Margerum. And as flavors of butter and peaches continue
to emerge, I think back to a line from another letter – one that Margerum wrote
to his wine club members earlier this summer to announce the arrival of Barden,
and of a renewed romance. “I am in love
again,” he writes, “and from sorrow and pain, a Phoenix has risen from the ashes.”
Cheers to that!
Visit www.margerumwinecompany.com.
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Doug is my hero, like you Gabe. Thanks for letting us know about this new venture.
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