(published in the Santa Barbara News-Press on 9/11/14)
Jason Djang
is no stranger to connecting with people.
During Barack Obama’s original campaign for President in 2008, and for
the first 18 months of his first White House stint, Djang was his videographer
and helped mold his outreach to the public via video and online messages. Politics aside, that linear ability to reach
people while circumventing media was revolutionary in its own way, and effective.
“It was all
about transparency,” he says, “and about making a direct connection with an
audience.”
Today, Djang
helps run the YouTube production facility in Los Angeles, which provides creative
resources for individuals who put on some of the Internet channel’s top rated
video shows. And he’s a vintner.
The Brave & Maiden estate is located in Santa Ynez |
“Our idea is
to bring the outside in,” Holly says, as she describes the 17,000-square-foot, tri-structure
complex they have been approved to build adjacent to their vineyard. Shaped like a horseshoe, they envision a
fermentation building, a barrel room and a tasting room accented by oversize barn
doors and an open courtyard enveloped by olive trees. They’ve hired Howard Backen, the principal architect
at Oakville-based Backen-Gillam-Kroeger, whose portfolio includes some of the
state’s most luxurious wineries and hospitality centers.
Groundbreaking
should take place by mid-2015, with a grand opening sometime in 2016. And they intend the visitor experience to be personal
and intimate. “A direct type of
experience,” Djang says. “Hands-on and unhurried, so that it’s memorable. We want to make a human connection, not just
have our guests read a tech sheet.
That’s how people remember your name.”
The Brave & Maiden estate grows syrah, merlot, cabernet franc, cabernet sauvignon, petit verdot and sauvignon blanc |
This
ambitious endeavor stems from what the Djangs find frustrating, and even baffling. In so many ways, the L.A.-based consumer is
the holy grail for Santa Barbara wine country.
Savvy consumers with money to spend, who live about a two-hour drive
away. “But L.A. is not as connected to
this area as it could be, or should be,” Jason says.
Holly adds, “They
may know where this area is, but they still don’t realize the value and the
quality that exist here. They still
think Napa.”
So the Djangs’
goal is to bridge that gulf. “And how do
you do it?” They are speaking almost in
unison at this point. “One, you make
quality wine,” says Jason. “And two, you
create a destination.”
The onsite wine experience will accomplish the second mission, in a few years. The first task, though, is already underway.
Union is a blend of syrah, merlot and cabernet franc |
The Djangs
have released their first wine under the stylish Brave & Maiden label. The name was inspired by an indigenous local
story – an urban legend, of sorts, reminiscent of Romeo and Juliet. Apparently written a century ago by a
Presbyterian minister, it tells of two misunderstood, star-crossed paramours –
a brave and a maiden from rival clans – ending their love-fueled retreat with a
plunge at Nojoqui Falls.
“A beautiful
story that captures the notion of disparate traditions,” they tell me. It’s a theme they’re embracing.
The label on
the bottle, in fact, is accented by an embossed silver waterfall. Simple and classic. And the wine itself, a 2011 blend dubbed
Union, is a Rhone-and-Bordeaux amalgamation, bringing together syrah, merlot and
cabernet franc. Aromas of dark stone
fruit and oak prevail, matched by a lithe mouth feel and flavors of dark
berries and vanilla. It retails for $30
– a great value – but is most easily found by the glass at spots like Lucky’s
Steakhouse, Santa Barbara Public Market and the Los Olivos Café.
The grapes
for this wine, sustainably grown by
well-known Ruben Solorzano of Coastal Vineyard Care, come exclusively from the
estate – 46 acres that also include cabernet sauvignon, petit verdot and
sauvignon blanc. The wine, along with
others from the 2011 and 2012 vintages that are still being aged, was made by
Nick Morello. Winemaker Joshua Klapper,
of La Fenetre Wines fame, took over through the 2014s. A permanent winemaker will be announced soon.
As we walk
through the vineyard, Jason and Holly point to a towering oak nestled in the
grapes. “We were married underneath that
tree two years ago,” she tells me. And I
realize that this place holds promise in more ways than one.
###
The appetizers were plentiful at Las Vegas Weddings and the drinks flowed - no one went hungry or wanting from here, and the hourly charge for liquor (as opposed to by consumption) meant that our thirsty friends were satisfied without breaking our bank.
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