(pubilshed in the Santa Barbara News-Press on 9/6/14)
Miles and Jack are back in Santa Barbara County.
An entire decade after the two bachelors left their
oft-pleasing, oft-distasteful mark throughout Santa Barbara’s wine country – as
the two protagonists in the Oscar-winning movie, Sideways – a brand new social media promotion is leveraging their
unrelenting allure.
Signs like this, which are featured at 100 businesses throughout Santa Barbara County, will stay up through Sep. 14 |
Pictures can also be uploaded manually to www.Sideways10.com/Enter. Participants must be 21 or older.
Each day through September 14th, one entry will take
home a copy of the movie on Blu-ray + Digital HD. Fox Searchlight, which produced the flick, is
launching the commemorative edition this fall.
And one Grand Prize winner will win a comprehensive five-day Santa Barbara
wine country vacation, including accommodations, wine tasting adventures, gourmet
dining and several land and sea excursions.
Why all the hoopla?
The promotion is part of the local 10th
anniversary celebration of Sideways'
wildly successful release. The movie,
even today, is credited with not only lifting public fervor for pinot noir wine
but also with putting Santa Barbara, a prime growing region for the red grape,
on a veritable global marquee. The movie
won an Oscar for director Alexander Payne’s screenplay adaptation of the novel
by Rex Pickett, several Golden Globe and Independent Spirit Awards statuettes
and the title of “2004 Film of the Year” from the American Film Institute.
“We are thrilled to be celebrating the tenth anniversary of
the global phenomenon which is Sideways,”
Santa Barbara Film Commissioner Geoff Alexander told the News-Press. “Beyond being a great movie, Sideways helped
to launch the Santa Barbara County wine industry on a massively successful
scale, building businesses in our area, creating jobs and continuing to attract
visitors from around the world to our destination.”
Several Santa Barbara County vineyards served as backdrops for the film "Sideways" (courtesy: Fox Searchlight and Twentieth Century Fox Home Entertainment) |
The signs can be found at high-traffic locations throughout
the county, as well as businesses that served as sets and backdrops for the
film, which was shot over 10 weeks during the fall of 2003. In downtown Santa Barbara, they include Paseo
Nuevo, Santa Barbara Public Market and the wine tasting rooms of Grassini,
Kalyra, Kunin, Pali Wine Co. and Margerum Wine Co. In Buellton, Ostrich
Land, Pea Soup Andersen’s Inn, Figueroa Mountain Brewing Co. and Hitching Post
II (a significant setting in the Sideways
storyline) are featuring the sign. And
in Solvang, 16 sign display spots include the Alisal Guest Ranch, the Elverjoh
Museum and Solvang Library.
Winemaker Angela Soleno is featuring the Sideways10 social media campaign sign in her Turiya Wines tasting room in Lompoc |
In Los Olivos, where 17 businesses are taking part (including Epiphany Wines, Zaca Mesa Winery and Andrew Murray Vineyards), the
promotion will help the public “relive some of the magic from the film,” says
Jenni Schierman, retail sales and marketing manager for the Sanger Family of
Wines. “We have customers in our
tasting room that quote lines at least weekly. [This promotion] is a fun way to
bring people together.” As a perk, the
company is also selling a
"Not Merlot" Grab-and-Go wine bag – a Tre Anelli Dolcetto and Barbera
and a Consilience Rodney Schull Grenache – for $59.99 (regular retail $109). (Merlot, as an unintentional foil to pinot
noir, is dealt a big blow by the movie.)
Businesses in Santa
Maria (like Foxen Winery), Los Alamos, Santa Ynez (like Sunstone Winery) and Ballard (like the Ballard Inn) are also participating.
Spearheaded by Visit
Santa Barbara, the city’s primary tourism nexus, the Sideways 10th
Anniversary Sign Promotion also features the collaboration of the Santa Barbara
County Film Commission, Visit the Santa Ynez Valley, Santa Barbara Vintners,
Solvang Conference & Visitors Bureau, Lompoc Chamber of Commerce, the Los
Olivos Business Organization and the Buellton Visitors Bureau and Chamber of
Commerce.
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